Alen Todorov

XSR MG is a group of companies (X3, Space Rabbit & Status Pimp) focused on both digital products and web development services.

Part of the executive board, I was in charge with both internal and external communications for the group's portfolio of brands. Each one has it's own unique audience and history and managing them proved to be a much needed challenge and learning experience.

Status Pimp is the first IM status messages advertising network. It works on revenue shared model where the users (called pimpers) would get up to 0.07€ for each click from their friends. It launched in May 2009 using only Twitter and in less than 24 hours the first 1,000 beta accounts were already filled. It quickly gained traction with advertisers also, attracting brands like Coca-Cola, Wrigley's, Raiffeisen, BRD Societe Generale, PokerStars and Vichy.

I was the first employee and my day to day responsibilities included communication, account management and customer care.
Branding and communication were our first priorities as users would first associate the company with the usual "make money online" scams. We separated ourselves from this by creating live action videos explaining the registration process, writing creative copy that would exactly target the demographic or even setting up a flash mob in front of Bucharest's biggest mall with a professional team of street dancers.

As things moved on and using the insights I gained by interacting with both users and advertisers I focused on establishing the marketing and product strategy and prepare for the international launch.

Started in 2001 in Timișoara, X3 is the most internationally awarded design studio in Romania. It's main focus is in interactive user experiences, branding and multimedia.

Here I was in charge with explaining prospective clients about our design process, creating compelling briefs for the creative department and bringing my digital marketing know-how to the mix. Luckily I could also practice my hobby in sound design and help out creating amazing digital experiences.

Webness was the first regional digital marketing agency and catered to both small and medium sized businesses. This was my first interaction with digital marketing and after only one month I realized how much I loved working in this industry.

As a digital marketing planner at Webness I was in charge with helping our sales department create compelling pitches to prospective clients and implementing together with the back-office team marketing tactics like SEM ( SEO & Google AdWords) and social media.

Present in over 107 countries and territories and with over 50,000 members, AIESEC is the world’s largest student-run organisation.

In our local committee I was part of the communication department, responsible for creating marketing collateral for projects that reached thousands of local students.

Tele Europa Nova is the first local television network to emerge after the 1989's Romanian revolution.

Here I got to be part of the mass-media landscape by editing the footage shot by field camera operators and preparing it for air. Working under pressure is probably TV's middle name as sometimes the segment had to be prepared 2 minutes before going live and mistakes weren't an option.

Started in 2001, AT4T organized the first theater festival in the western part of Romania.

Learning from both alumni and teachers, this is the place I first developed both organizational skills and interest for marketing and communication.