Backend developer @notiphi
Sep 2012 - current
Scaling the Notiphi API : In order to reduce latency, footprint and peek demands, the original system built on top of Django and MySQL was ported to Tornado. A redis layer introduced partially replacing MySQL to improve the performance and footprint.
Also developed an account management system to automatically handle processing of the payments due and provide an interface to manage payments. A dashboard graphing system to track ad spend and ad revenue for merchants as well as developers.
Notikum is a pilot product to demonstrate the effectiveness of geolocation based advertising that notiphi promises to deliver. It has evolved into a product of its own in the card offers space. Scraping data from banks on card offers, extracting offers, geocoding addresses are some of the tasks I was working on as a developer (data processing and analysis) in this project.