Marketing & Social Media Manager @Xpand Marketing Group
Nov 2011 - current
•working out the human and material resources needed.
•Collaborate with cross-functional teams to develop marketing and communications plans that leverage the social media space. own the strategy and the execution of the ideas.
•Responsible for developing content across owned and earned social channels. This could include blog posts, tweets, status updates, pins, photos and videos.
•working with managers to implement the company's policies and goals.
•ensuring that health and safety guidelines are followed.
•supervising and motivating a team of workers.
•reviewing worker performance.
•identifying training needs.
•Creates, manages and grows business presence across social media channels, including, but not limited to blogs, Twitter, Facebook, Pinterest, LinkedIn, youTube and Instagram.
• Leverages measurement tools to provide progress reports and mine insights, while continually finding ways to improve on those metrics through testing and new initiatives.
•Create, implement and monitor comprehensive social media strategies (& their accounts) for our clients.
•A strong emphasis will be placed on developing SMM strategy and other targeted communications channels, specifically focused on reaching and providing value to our clients.
•Community engagement for different brands, verticals and products/services.
•Implement a variety of tactics and techniques based on different situations and circumstances, to include crowd-sourcing, viral marketing, reputation enhancement and PR crisis management.
•Forecast, measure and analyze performance and results for individual clients
Create, implement and monitor comprehensive social media strategies (& their accounts) for clients.