Mai El Hadidy

Main Responsibilities:
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• Liaising closely with a customer or client at the design stage and finding the
answers to questions about why the site is needed, who the target audience will
be, who the leading competitors are, etc.
• Producing a design that will be attractive to the target user, has a logical
navigation system and has all the features required
• Writing web pages in a combination of codes, such as HTML and XHTML, CSS ,
JavaScript, Action script, in addition to using code-generating programs ,such as
Dreamweaver.
• Deciding on how images and other material will be digitally optimized and
presented for the web
• Ensuring that material on the web site is accessible to all groups including those
with disabilities
• Testing the site for functionality in different browsers and at different resolutions
and fixing any related errors
• Teaming with front-end developers to design and produce the website layout .
• Responsible for designing applications for other media devices like mobile (e.g.
Phone, Blackberry, Android, etc)
• Take into consideration the application usability and interactivity issues.

Fields of Expertise:
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Branding: Logos, Corporate Identity, Packaging
Print: Posters, Outdoors, Magazines, Annual Reports
Digital Media: Landing pages, Newsletters, facebook fan pages, twitter

Main Clients:
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Promolinks Digital Agency, Meguiar’s for car Detailing, Aboul-Fotouh - Speranza, Naga Dental Center, Madina Pharmaceutical Company (MPI), Andalusia for Medical Services, Faculty of Pharmacy, Alexandria University, Dr.Olivee Olives, Gloo Stickers

Main Responsibilities:
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•Meeting and liaising with clients to discuss and identify their advertising requirements.
•Working with agency colleagues to devise an advertising campaign that meets the client’s brief and budget.
•Presenting creative work to clients for approval or modification.
•Manage schedules to ensure on time delivery of all campaign aspects.
•Manage, Organize and lead the day-to-day operational aspects of the account.
•Follow budget closely and quickly report any issues with staying on budget to clients, resolve budget issues and find creative solutions for lower budget projects.

Achievements:
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•Managed multiple major clients.
•Successfully managed the deliverables of the following campaigns:
1. Dove IMAX Launch Campaign
2. Sunsilk Soft & Smooth Activation
3. Clear Cosmo Launch Campaign
4. Rexona Dryness Challenge Launch Campaign
5. Le Chateau Dental Center Joint Promotion Program
•Proven track record for meeting client expectations and high level of customer retention and loyalty.
•Worked very well under tight deadlines and provide quick turnaround with exceptional quality.
•Created, with account management team, the operating system of the agency.

Main Clients:
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1.Unilever Mashreq:
a.Unilever Care Products (Dove, Sunsilk, Clear & Rexona)
b.Unilever Food Solutions (Lipton, Knorr)
c.Unilever SHEQ (Safety, Quality, Environment & Quality Department)
2.Mashreq Des Produits Laitiers (Milkana)
3.Andalusia Dental Centers:
a.Le Chateau Dental Center (Jeddah, KSA)
b.Jeddah Dental Center (Jeddah, KSA)
4.Andalusia Women’s Health Center (Jeddah, KSA)
5.Al-Salama Hospital (Alexandria, Egypt)
6.Al-Nakheel Hospital (Cairo, Egypt)
7.Edar Real Estate
8.Alia Real Estate
9.La Santé (Healthy Pastry Products)
10.I.Learn Training Center (The official partner of the AUC in Alexandria)

Assist the Chairperson of Chairperson of Media and Publications in designing and creating IPSF promotional materials such as posters, brochures, banners, logos, templates and layouts.

Designing creative promotional materials for SIFE Alexandria University 's projects and events including logos, posters, banners, certificates, business cards, invitations, annual reports, videos...etc.