MBA Intern, Paid Search @eBay Inc
May 2013 - Aug 2013
Designed and carried out Google Product Listing Ad (PLA) optimization tests and developed analytical tools to evaluate tests.
• Developed a data-driven bid optimization model to determine optimal PLA spend across any factor, currently in use to design dayparting, geobidding, and category optimization tests.
• Designed and carried out bid optimization experiments in the US, Germany, and Australia.
• Created a Tableau dashboard to monitor landing page tests and iterated on design according to business needs.
• Developed a method to determine sales uplift for tests with unequal spend between control and test groups.